Market Research
Data-driven labor market intelligence to sharpen your recruiting strategy and understand the talent you are competing for.
Recruiting without market data means setting compensation blindly, targeting the wrong candidate profile, and losing searches before they start. Hueman delivers comprehensive recruitment market research reports that give you an accurate picture of who your candidates are, where they are, what they earn, and what your competition is doing to attract them. Better intelligence leads to better hiring decisions.
When You Need Market Research
Four common situations where reliable labor market data changes the outcome.
Entering a new market or geography
Opening a new location or expanding into a new region. You need to know whether the talent you need exists in that market before committing to the move.
Struggling to fill a role type
A position stays open longer than it should. The problem may not be your process — it may be that you are targeting the wrong candidate profile or offering below-market compensation.
Poor pipeline quality
Candidates are applying but not converting. A disconnect between who you are reaching and who you actually need to attract is often a targeting problem rooted in incomplete candidate intelligence.
Preparing for a hiring push
Before scaling hiring — whether through organic growth, acquisition, or a new initiative — market research ensures your sourcing strategy, compensation structure, and candidate messaging are calibrated correctly from the start.
What the Research Covers
Every report is built around the specific roles, geographies, and hiring goals you bring to the engagement. Research is drawn from comprehensive labor market data sources and structured to answer the questions that matter most to your hiring strategy.
Candidate Persona Development
A detailed profile of your target candidate: who they are, where they currently work, what their career trajectory looks like, and what motivates their decisions about where to work. The foundation for every sourcing and messaging decision that follows.
Talent Supply & Demand Analysis
How many qualified candidates exist in your target market, how many employers are competing for them, and how tight or loose the supply is for the roles you are hiring. Sets realistic expectations for time-to-fill and pipeline volume.
Compensation Benchmarking
Current market compensation data for your target roles and geographies — base salary ranges, total compensation norms, and how your current offer structure compares to what the market is paying. Identifies whether compensation is a factor in search difficulty.
Competitive Sourcing Intelligence
Which employers are actively recruiting for the same talent, what they are offering, and how they are positioning themselves to candidates. Informs how to differentiate your outreach and where to find candidates who may be open to a move.
What’s Included
A formal, comprehensive Market Research Report covering the components above, tailored to your specific roles and geographies. Delivered with a dedicated walkthrough session with a Hueman representative to review findings, answer questions, and translate the data into actionable sourcing and compensation strategy.
Format: Formal written report
Delivery: Report plus dedicated review session with a Hueman representative
Scope: Tailored to your role types, geographies, and hiring context
Available as: Standalone engagement or as part of a TA Consulting or Professional Search scope
